Everything over passenger traffic in Germany
InterNet sales as selling way
InterNet sales as selling way in the passenger traffic
© Uwe Losse last updating 2006-10-17
Advantages for InterNet sales
Disadvantages for InterNet sales
Internet as new medium wins ever more on Meaning. Here on a server a data base is furnished, for which the passengers with the advantages of the Internets makes possible to separate independently a ticket.
With the course AG already is this for railways since unite years the case. At airlines this is particularly with the cheap fliers, in addition, at the renomierten airlines likewise the case.
The problem with the Internet sales, is those Controllableness of the tickets and the logistic expenditure for the setting-up and programming that Sales function in the Internet.
For airlines is the controllableness negligibly, since person control takes place anyway here by means of identity card. On railways this is a problem. With the course the ticket data become also large technical expenditure to the course companions transferred, which can accomplish so control. Small and middle transporting enterprises, shrink from themselves to sell so far tickets over Internet.
Although there is inexpensive software for this selling way, it is a further selling way, that nevertheless One power and new control mechanisms require.
- 24 - Hours - service: As long as the server over Internet is attainable, passengers can catch up themselves information and reservations make
- modern selling way: Modern selling ways can be felt of passengers as pleasant and be won so new passengers.
- Information medium: A sales portal in the Internet is always also a source of information for passengers and an instrument for the transporting enterprise
- inexpensive selling way: Once furnished Internet portal is inexpensive and stands in more direct Konkurenz to booking offices. the necessary software and the Web space become ever more inexpensive. Such a sales portal can be furnished today already with Freesoftware and more suitably Web space is today likewise inexpensive
- for transporting enterprises a strange medium: Most transporting enterprises do not have personnel that with the Internet it is been versed in such a way that it can be used as sales portal.
- Expenditure for the setting-up: A larger facility expenditure develops. In order to make possible a sales, timetables and prices of transportation must together led become. For this a logistic expenditure is to be carried out. With changes in the timetable or tariff amendments develop Would care-wind up
- Actualization problem: The passengers have to in Internet sales portal high requirements and expect above all topicality. This means the obligation, the timetables for transporting enterprises, to keep prices of transportation and other information also current.
- Controllability: Over Internet spent Tickets must correspond to the passenger a controllable voucher. This happens at high technical expenditure (course AG) or means person examinations (airlines).