Everything over passenger traffic in Germany

Inexpensive selling ways (distribution politics)

Inexpensive selling ways in the passenger traffic

© Uwe Losse last updating 2006-10-17

The different sales ways in the passenger traffic:

For these different sales ways different costs arise:

Schülerverkehr
Touristischer Verkehr
Arbeiterverkehr
Nahverkehr
Fernverkehr
gleichmäßiger Mix aus den vorgenannten Verkehren

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The distribution politics belonged to the range marketing and mean the different selling ways. For Transporting enterprises concerns it primarily, those to sell different ticket as simply and inexpensive as possible to the passengers.

Which appears at first sight clear, not everywhere one recognizes and one converts. The different Channels of distribution (sales ways) must on the one hand as small a costs as possible cause (personnel expenditure, material costs, running costs) and on the other hand in highest measures adapted at the customer needs and effectively its.

Which of the different selling ways is the correct, the transporting enterprise for itself must find out. This depends mainly on which tariffs the transporting enterprise or the traffic group converted.

he pupil season tickets and Abokarten are often different selling ways necessary than for simple tickets.

The selling size of the transporting enterprise and of the Traffic group is just as of importance, as those Fact whether it concerns urban traffic or rather around overland traffic. Which type of passenger acts it dominated for the transporting enterprise, itself with the passengers rather over:

All these points and probably still many further, must be operatingindividually regarded around the correct distribution politics to operate. The transporting enterprises it should consider and examine their distribution politics from time at present whether the up-to-date used distribution politics are still up-to-date.