Everything over passenger traffic in Germany
Co-operation forms in air traffic
Co-operation forms in air traffic
© Uwe Losse last updating 2006-10-21
Code-Sharing
Strategic alliances
Franchising
Financial participation
In the international air traffic market there are already co-operation since long time and draw to forms that Co-operation. Each co-operation has the goal, to use synergies and react more inexpensive or more effectively to the market to increase or its offer by strategic alliances. Where that Traffic market hot contests is, becomes earliest tried to find such unions. This is often in the air traffic trade the case.
In internationally air traffic on-line connections (with it direct connections acres meant) acres desired. On-line one flights have A of higher Probability OF reservation, since they acres preferentially indicated into the bookkeeping system. Code-sharing CAN without more larger investments OF the airlines of acres operated.
With A code-sharing - agreements acres airlines and divide A flight. Then the flight is accomplished by the airline A, the flight has more however the name OF the airline B (keyword IATA - code, e.g. KL for the KLM or LH for those Lufthansa).
With A connection thus transfer-talk, becomes by those Use OF the same flight code transfer-talk masked and appears on the accounting machines as on-line connection. Airline A of continues ton fly from Cologne ton of Warsaw and airline B from Warsaw ton of Moscow. For the accounting machines Cologne is on reservation OF the flight - Moscow did emergency transfer ton recognize directly, there both flights more under the same code of acres accomplished.
With a strategic alliance two or more airlines form a strategic union. With this strategic alliance it is the goal, the competition pressure too veringern and mostly covers:
- Code-sharing
- common marketing activities
- mutual acknowledgment of many fliers
- Tuning of flight plans
- gemeinsammes ground personnel
- gemeinsamme yield control and price structuring
For the goal of reaching a competition advantage the airlines must do without a part of the self-sufficiency. Substantial things must be co-ordinated with the partner.
With a Franchising - system offers a larger Airline of a smaller airline or a new A RISEr a co-operation on. The smaller airline implements the flights on behalf the larger airline. Outward it looks for the traveler so out, as if it became with the larger Airline fly, the outside appearance and the flight number place the larger airline. The colors and the performance standards of the larger Airline must the smaller airline take over. The financial risk carries however the smaller airline.
Franchising - systems are generally a popular system with larger enterprises. A well-known example e.g. is. McDonalds or BurgerKing. Here those work individual Restaurans also on own risk, must however outward the optics and offer of the large entrepreneur show. This usually happens at the mutual advantage.
Around co-operation between the different Airlines to deepen and a solid basis form, take part the airlines financially among themselves, e.g. by a stock swap.
Further sides in the topic area characteristics: